The speed of technology has given us a never-ending supply of cool apps for our smartphones – and revolutionized the new business development model you need for your business services or creative firm.
Take a quick look. Need to upgrade?
You have the Vintage New Business Development Model (1990′s) if:
- You want your salesperson to “dial for dollars” and “get meetings”.
- Your biz dev person keeps track of their contacts on a spreadsheet or in their Outlook.
- You do email blasts to prospects or clients about press releases or the awards you’ve just won.
You have the Progressive New Business Development Model (2000′s) if:
- Your salesperson uses an online CRM to track sales activity and monitor the pipeline.
- Your email marketing references case studies.
- You “get” the importance of lead nurturing in the sales cycle: right message, right time.
You have the Transformational New Business Development Model (2010′s) if:
- Your CRM is tricked out with marketing automation and other sales enablement apps.
- You emphasize content marketing to educate/build awareness of your company’s services: buyers know about you.
- You reduce and reallocate your biz dev roles: lead nurturers and senior closers.