A Different Biz Dev Solution

Februrary 2012: This is the year of content-driven lead generation. Do you have a plan in place of how to integrate that with your business development program? Get some insights with this quick quiz.

Quiz: Hover over True or False and feedback will be provided.

1. I am responsible (or my business partner and I are responsible) for business development activity.

True /  False

2. We have not always been successful with our hires of full-time business development people.

True /  False

3. We’re good at what we do. We just don’t know how to “go to market” with it.

True /  False

4. We have secured most of our new business to date via existing relationships and referrals.

True /  False

5. We have used lead generation or appointment setting services before. It was not effective.

True /  False