Reassessing your sales messaging and target markets is the key thing to drive sales for tech firms this year.

Take a closer look at the changing needs of your prospects. Are you selling something they still want based on new needs determined by shifting priorities? Maybe you should be going to market leading with a different service or product that would make more sense to your prospects now. Realigning your messaging and target markets is what all firms need to do anyway. This year, it's just more critical.

, Staffing & nds

“Sales-Onsite has worked with us for several months to hone our business development strategy in a very competitive market space. They have contributed to several strategy and sales infrastructure changes. Due to their continued sales efforts, we have been able to build our client base including adding our largest client to date. I would recommend Sales-Onsite when you are exploring sales outsourcing solutions.”

Chris Zawacki, Managing Partner, Greenhouse IT, New York, NY

“I engaged Sales-Onsite for a project with which I was involved and worked directly with Kathryn Neal Odell. She is the consummate professional, and always a joy with which to work. Her expertise in the areas of lead generation, market penetration, and branding would be key assets to any small to medium business or entity looking to grow their business. The caliber of people with which Kathryn surrounds herself mirrors her passion & acumen. I would highly recommend Sales-Onsite to anyone.”

CEO, Technology Marketing Firm, Raleigh-Durham, NC

Sales Strategies

Solution Providers: Continue to generate leads via direct sales and sponsoring of events. Any leads not grabbed by the sales team for immediate close need to be funneled into a lead nurturing system so that you are front of mind when they are ready to buy.

IT Services: Focus on differentiating your firm from the competition so that you stand out as the preferred provider. Identify and reach out to the entire decision making team. Move beyond the IT d-maker to include high level buy in from other executives.

Software Firms: Long sales cycles make it critical that you identify, connect and maintain relationships with the entire decision making team due to the enterprise impact of this purchase. Lead nurturing is mandatory.

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