Business Development Services

QUICKLINKS ......................

Getting your biz dev plan aligned for maximum impact in 2010.

We're all salespeople not consultants. Our experience comes from being "in the trenches." We know what's working now, what's easy to implement and what will have the most impact because we're doing it every day. This is where we have seen the best results for our clients in 2009 and what we recommend:

Continually tweak your sales messaging so that it resonates with your prospects' current pain points.
Identify the high growth market segments of your target market. This may not be the market you were calling on last year.
Your maketing material needs to center around stories and thought leadership. Case studies, blog postings, etc. This social media activity is the perfect complement to business development and helps you to "be found" by your prospects.
Put a simple, inexpensive CRM system in place. You need a place to put all this valuable business intelligence you'll be uncovering while doing sales activity.

Ready, fire, aim is your most effective biz dev approach this year.

When we're working with a client to refine sales messaging or target markets, we do a quick analysis then recommend going to the marketplace biz dev-wise for feedback. Tweak based on that feedback. "Perfect is the enemy of good enough." See more with some insight from Guy Kawasaki.

The 4 ways business owners get in the way of their firm's growth.

Without knowledge of their actual sales acumen, business owners unwittingly impede their firm’s growth. Here is what we have found in working with B2B small business owners all over the country. Which one describes your firm the best?

Adjust your sales messaging to be hyper-relevant to your prospects' current critical business issues.

We update our clients' sales messaging frequently. The market is changing, your prospects' needs are changing. When you reach out to the right people with a message that resonates with them right now, it makes sense that they will be more likely to start a dialogue with you. This makes the sales process easier.