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QUICKLINKS ......................
Biz Dev and Marketing Firms
Biz Dev and Technology Firms
Biz Dev and Consulting Firms
Get Clients Now!™
Getting your biz dev plan aligned for maximum impact in 2010.
Our experience comes from being "in the trenches." What's working now, what's easy to implement and what will have the most impact. This is where we have seen the best results for our clients in 2009 and what we recommend:
- Reassess your sales messaging so that it resonates with your prospects' current pain points.
- Identify the high growth market segments of your target market. This may not be the market you were calling on last year.
- Your maketing material needs to center around stories and thought leadership. Case studies, blog postings, etc.
- Put a simple CRM system in place (Salesforce.com is inexpensive, easy to use) to reduce your prospecting time and track your sales pipeline.
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Ready, fire, aim is your most effective biz dev approach this year.
When we're working with a client to refine sales messaging or target markets, we do a quick analysis then recommend going to the marketplace biz dev-wise for feedback. Tweak based on that feedback. "Perfect is the enemy of good enough." See more with some insight from Guy Kawasaki.
The 4 ways business owners get in the way of their firm's growth.
Without knowledge of their actual sales acumen, business owners unwittingly impede their firm’s growth. Here is what we have found in working with B2B small business owners all over the country. Which one describes your firm the best?
Adjust your sales messaging to be hyper-relevant to your prospects' current critical business issues.
Review your customer segments. Will your service or product help them in any of these areas: Reduce expenses, measurably improve productivity, control or reduce labor costs, identify inefficiencies, improve cash flow? |
