Business Development Support Services for

Small and Mid-Market Firms: Lead Generation, Lead Nurturing, Customer Nurturing

The Evolution of the Business Development Approach: Customer Centric

Jill Konrath, author of Selling to Big Companies www.sellingtobigcompanies.com, says in Value Creation is the New Sales Paradigm, “To be successful selling...in the new sales paradigm...you need to be constantly asking yourself: How can I help my customer be more successful? How can I provide value to my customer? How can my company contribute to making my customer successful?”

Reaching Out to Your Prospects & Clients: Are Email Newsletters Dead?

We took this question to our LinkedIn network of 2.9 million B2B sales and marketing experts in October. Receiving over two dozen high level responses from heads of marketing firms, social media experts, internet consultants and heads of business development, a collection of best practices resulted which organizations can consider as they evaluate their communication strategies. Here are excerpts from some of the top responses.

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